This week Tourism Fiji launched their new Corporate Plan, covering 2024-2027. After the spectacular success of the previous Plan that covered 2021-24, Tourism Fiji had the chance to objectively review their plans.
“While the topline is an ambitious $1B added to the Visitor Economy over this period, there remains key strategic priorities around sustainable growth, continued investment in opportunities for Fijians – with a focus of creating jobs and business opportunities for locals,” CEO Brent Hill says.
“We continue to collaborate to grow investment into Fiji to create a sustainable future for tourism. In addition, we want to continue to invest in our brand – with its focus on culture and that most unique of Fijian characteristics – happiness!
“We’re incredibly proud of our roles as custodians of tourism in Fiji, and we now embark on our next 4 years of planned growth.”
A copy of the Plan is available here: https://bit.ly/tfcp-24-27
“With thanks to Matthew Capper at PSDI, Penny Spoelder at TRC and Maria Ronna Luna Pastorizo-Sekiguchi at Greenhouse, industry, staff (especially Priyanka Nandini, Sonal Sharma and my Exec team), and all who we collaborate with, to bring this to fruition.”
